You think you've had a long flight?

Passengers aboard three flights scheduled to leave New York in February of 2008 were stranded onboard their planes for nearly 10 hours. Due to adverse weather conditions, planes were denied permission for takeoff, and waited for what they thought was a coming window to depart. However, the window never arrived, and JetBlue did not call for a bus to return the passengers back to the terminal.

Jetblue later issued an apology for the delays. It is still viewable on their website. They also decided to push for what they called a "Passenger Bill Of Rights." It would entitle passengers to vouchers in amounts variable depending on the length of their delays of their travel.

I am currently researching the response to the apology itself, but seeing as it was a heartfelt apology, as well as a nice gesture in penance for their fault, it seems like their apology was well-thought out and -given.